ONE MINUTE BLOG
This blog is a collection of thoughts to help your clarity with marketing issues. Yet given my target market is Hungary, the entire posts are not translated. If any of the previews get you interested in reading, feel free to reach me out. I will send you the English version.
Jó olvasást!
Full stack marketer wanted
A software developer company used the above term in their job ad. They were looking for a marketer who could equally manage online and offline marketing tasks.
Indeed! If you have a product range that is solely sold online, the recipe is relatively simple. Yet, if you ...
Marketing Paradox I. - The dilemma of awareness
Have you ever come across an interesting article on a topic, that you were just about to make an online search for?
If a useful, engaging, or entertaining content finds you in the right time, on the right place, you won’t even realize, that you’re part of a thoughtful marketing action plan.
Is marketing an investment or cost?
As a business leader, you can calculate the extra revenue a new salesperson may generate more or less. In the case of marketing “investments,” the picture is not so clear. The calculation of marketing ROI …
Marketing, as a science
If an engineer creates something, it works. Or not. But if the latter, then the problem can be identified. So sooner or later there will be a solution for it. In comparison, marketing is an elusive field…
Innovation without marketing
The world is full of products based on extraordinary inventions that fail on the market. It would be interesting to read statistics on what ratio of these companies counted with the concept of marketing before ...
Who decides on the creative concept?
Your agency presents a creative idea in a project that is an important milestone for your business. Somehow, you’re not quite sure if that is the road you want to take. What do you do? You involve one or two colleagues ...
Marketing Jolly Joker or the case of the solo marketing Jedi
There are positions, in which one must have enough knowledge and expertise to answer client requests “ex officio”. An SME leader may think, when you employ such a person...
Are you brave enough to be patient?
Marketing is like football. Everyone is an expert in it. You must have had at least one great advertising idea, right?! It is difficult for an SME executive to evaluate the right resource needs of marketing ...
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