ABOUT YOU

Below is a story about an inventor. Sounds familiar? If so, we have something to talk about. If not, tell me yours!

 

innovation

Are you an engineer, a computer scientist full of ideas? Did you have a great, original concept? An idea that was worth setting up a company for? Or involving an investor? You probably have already built your team to develop and market your concept. They made a fantastic product. It has numerous application opportunities and many useful functions.

business

Today you are more of a company manager than an engineer. You hired a sales team and gained customers, so you can ensure a decent living for your people. The business runs smoothly. However, the market is not easy! There are other companies offering similar or substitute solutions, with more funding, better publicity or support network.

results

You work a lot! Still, that is not enough to spend as much time on vacations with your loved ones as you’d wish. Or not enough to make your investors happy. The company should keep on growing, but how? The capacity of your sales team is finite. They’d need marketing support. Yet your experience with marketing is not entirely positive.

marketing

You think “marketing = fluff". It is not tangible enough. In addition, every marketer or marketing agency tells a different story, coloured by their particular competence. There is no guarantee for what they say, but everything they propose requires huge expense. How should you commit to such a costly exercise, if you can’t see the end result?

You're the lucky one!

The way you’ve presented your products by instinct has helped you build a successful business up till now.

By a more conscious approach, marketing can become the driving force for further growth of your company.

Are you ready for the next step?

Are you open to change your view on marketing? To switch for a customer / user focused operation?

Do you have a minute? Check out my blog!

My posts will offer you a fresh perspective on marketing.

Full stack marketinges kerestetik

Full stack marketer wanted

A software developer company used the above term in their job ad. They were looking for a marketer who could equally manage online and offline marketing tasks.
Indeed! If you have a product range that is solely sold online, the recipe is relatively simple. Yet, if you ...

Marketingparadoxon I.  – A tudatosítás dilemmája

Marketing Paradox I. - The dilemma of awareness

Have you ever come across an interesting article on a topic, that you were just about to make an online search for?
If a useful, engaging, or entertaining content finds you in the right time, on the right place, you won’t even realize, that you’re part of a thoughtful marketing action plan.

Befektetés vagy költség a marketing?

Is marketing an investment or cost?

As a business leader, you can calculate the extra revenue a new salesperson may generate more or less. In the case of marketing “investments,” the picture is not so clear. The calculation of marketing ROI …

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