ÁTTRANSPARENT MARKETING

Designing and describing marketing solutions for SMEs in the tech and engineering industry.

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EFFECTIVE MARKETING PROCESSES

TAILORED COMMUNICATION ARCHITECTURE

EFFICIENT COLLABORATION FRAMEWORK

What does Marketing Architect do for you?

Finds the right marketing solution among all possible to solve your business problems. Builds up your marketing operation, so it best supports your goals. Acts as a facilitator with your marketing partners if needed, during execution. A senior marketing contractor for the critical stages of your business growth!

BUILDING

Marketing Architect lays the foundations of an efficient marketing operation prior to a product/service launch.

RECONSTRUCTING

Change is eternal. Marketing Architect reshapes your marketing framework to better meet upcoming challenges.

INTERIM SOLUTION

Temporarily leads your marketing operations during recruitment of your permanent marketing head.

SUPERVISING

Marketing Architect mentors your marketing team if full-time involvement of experienced professional is not justified.

BENEFITS

COST-EFFECTIVENESS

Once foundations of your marketing framework are properly laid, even a smaller team with limited experience can manage your marketing. A one-off or partial involvement of Marketing Architect can considerably reduce expenses in the long run.

COMMUNICATION

By creating specifications (briefs), collaboration with your marketing suppliers becomes easier. This improves efficiency, since your expertise (technical, engineering, medical, etc.). comes with special vocabulary that may not be fully understood by everyone.

in what aspects is this different ...

from hiring an agency or a marketing manager ?

ABOUT OUR COOPERATION

EFFECTIVE MARKETING PROCESSES

Are you, as a business leader, aware of what your marketer is doing? How that helps you achieve your goals? Are you certain about the added value of your marketing suppliers?

Marketing has become a complex field of expertise, the skilled operation of which requires a wide range of competencies. It may be a challenge for an executive with a different background to find his/her way around. Let me help you with the necessary insights!

SHOW ME HOW!

TAILORED COMMUNICATION ARCHITECTURE

Hmm,… what is it? A structured compilation of the key drivers, barriers, messages and touchpoints in the various stages of the “customer journey” for each target segments. The basis for effective communication planning and measurement.

There must be wealth of information available within your company for the creation of such architecture. I help you to compile and structure these, so you see what else is needed to finalize your strategy.

SHOW ME HOW!

TAILORED COMMUNICATION ARCHITECTURE

Hmm,… what is it? A structured compilation of the key drivers, barriers, messages and touchpoints in the various stages of the “customer journey” for each target segments. The basis for effective communication planning and measurement.

There must be wealth of information available within your company for the creation of such architecture. I help you to compile and structure these, so you see what else is needed to finalize your strategy.

SHOW ME HOW!

EFFECTIVE FRAMEWORK FOR COOPERATION

Who contributes to marketing in your company, in what roles? What are the resources, competencies and support systems available in-house? What tasks are outsourced?

Often the lack or the mediocre quality of the marketing infrastructure is the barrier to success. Together, we can plan or shape external / internal resources, so they can better support achieving your goals.

SHOW ME HOW!

ABOUT ME

I am Viktoria Kiss, Marketing Architect. Azt gondolom, tegeződjünk!
With many years of multinational marketing agency experience behind me, I started working as a marketer for tech SMEs. I learned the hard way to cope with bottlenecks of marketing at software development companies, startups. That’s how I developed my own approach, I apply as a Marketing Architect today. A method that ensures the right competencies, with maximizing resource efficiency.

Learn more about my story, mission and references!

MORE ABOUT ME