{"id":332,"date":"2021-04-27T12:05:31","date_gmt":"2021-04-27T12:05:31","guid":{"rendered":"http:\/\/www.marketingarchitect.hu\/?p=332"},"modified":"2021-09-09T11:10:22","modified_gmt":"2021-09-09T09:10:22","slug":"5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/04\/27\/5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne\/","title":{"rendered":"5 marketing roles that each tech SME should keep in mind."},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.9.2″ _module_preset=”default” custom_padding=”10px||||false|false” custom_padding_tablet=”” custom_padding_phone=”” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.8em”]<\/p>\n

A technol\u00f3gi\u00e1t szolg\u00e1ltat\u00f3 vagy technol\u00f3gia term\u00e9ket gy\u00e1rt\u00f3 v\u00e1llalkoz\u00e1sok jellemz\u0151en B2B marketingben utaznak. A \u201ehagyom\u00e1nyos\u201d fogyaszt\u00e1si cikkeket gy\u00e1rt\u00f3 (Consumer Product Goods, CPG) c\u00e9gekhez k\u00e9pest, ez n\u00e9mileg m\u00e1s marketing szervezetet ig\u00e9nyel. A technol\u00f3giai szektorban pl. egy PM (Product Manager) nem rendelkezik teljes P&L felel\u0151ss\u00e9ggel, ahogy egy CPG c\u00e9gn\u00e9l a m\u00e1rkamenedzser gyakran igen. N\u00e9zz\u00fck csak meg, hogy az \u00f3ri\u00e1s tech v\u00e1llalatok (Salesforce, Intel, Oracle) milyen fell\u00e1l\u00e1sban m\u0171k\u00f6dtetik a marketing r\u00e9szleg\u00fcket, \u00e9s mi az, amit egy KKV-nak \u00e9rdemes \u00e1tvenni t\u0151l\u00fck, majd kicsiben megval\u00f3s\u00edtani.<\/strong><\/p>\n

<\/strong><\/p>\n

Kate Bullis, a SEBA International Managing Partnerek\u00e9nt sz\u00e1mos meghat\u00e1roz\u00f3 <\/span>technol\u00f3giai c\u00e9g sz\u00e1m\u00e1ra seg\u00edtett vezet\u0151 beoszt\u00e1s\u00fa szakembereket tal\u00e1lni, \u00edgy j\u00f3 r\u00e1l\u00e1t\u00e1sa van arra, hogyan \u00e9p\u00fcl fel egy-egy tech \u00f3ri\u00e1s vezet\u0151s\u00e9ge. A Forbes magazinban megjelent interj\u00faj\u00e1b\u00f3l\u00b9<\/span> az der\u00fcl ki, hogy a technol\u00f3giai piacon \u00e9lenj\u00e1r\u00f3 szerepl\u0151kn\u00e9l a\u00a0 marketing vezet\u0151 az al\u00e1bbi 5 r\u00e9szleg munk\u00e1j\u00e1t fel\u00fcgyeli. Term\u00e9szetes szervezetenk\u00e9nt a pontos fel\u00e1ll\u00e1s v\u00e1ltozhat, de \u00e1ltal\u00e1noss\u00e1gban az 5 ter\u00fclet valamilyen kombin\u00e1ci\u00f3ja fellelhet\u0151:<\/p>\n

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1. M\u00e1rka \/ kreat\u00edv r\u00e9szleg<\/span><\/p>\n

M\u00e1r r\u00e9g\u00f3ta a piacon m\u0171k\u00f6d\u0151, j\u00f3l megalapozott m\u00e1rk\u00e1val rendelkez\u0151 c\u00e9gekn\u00e9l is l\u00e9tezik egy olyan dedik\u00e1lt csapat, amely a m\u00e1rka gondoz\u00e1s\u00e1\u00e9rt felel. Megteremtik annak felt\u00e9teleit, hogy minden megjelen\u0151 anyag (online tartalom, elad\u00e1st t\u00e1mogat\u00f3 anyag stb.) t\u00fckr\u00f6zze a m\u00e1rka arculat\u00e1t \u00e9s st\u00edlusjegyeit. Mindemellett ez a csapat felel a m\u00e1rkaszint\u0171 kamp\u00e1nyok l\u00e9trehoz\u00e1s\u00e1\u00e9rt.<\/p>\n

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2. Term\u00e9kmarketing<\/span><\/h6>\n

Ez a r\u00e9szleg biztos\u00edtja az \u00e1tj\u00e1r\u00e1st a term\u00e9k \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s k\u00f6z\u00f6tt. M\u00e9lyen meg kell \u00e9rteni\u00fck a technol\u00f3gi\u00e1t, hogy azt k\u00e9pesek legyenek leford\u00edtani az \u00e9rt\u00e9kes\u00edt\u00e9si csapat sz\u00e1m\u00e1ra, illetve t\u00e1mogat\u00f3 anyagokat tudjanak el\u0151\u00e1ll\u00edtani. Tev\u00e9kenys\u00e9g\u00fck kiterjed a szegment\u00e1l\u00e1sra, c\u00e9lcsoportok, persz\u00f3n\u00e1k meghat\u00e1roz\u00e1s\u00e1ra, versenyt\u00e1rselemz\u00e9sekre, poz\u00edcion\u00e1l\u00e1sra \u00e9s mindezek alapj\u00e1n olyan tartalmak el\u0151\u00e1ll\u00edt\u00e1s\u00e1ra, amelyek seg\u00edtik az elad\u00e1sokat. A csapat felel teh\u00e1t a klasszikus \u00fczletfejleszt\u00e9si t\u00e1mogat\u00e1s\u00e9rt.<\/p>\n

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3. <\/span>Marketing m\u0171veletek \u00e9s keresletgener\u00e1l\u00e1s<\/span><\/p>\n

Ez a sz\u00e9p hossz\u00fa nev\u0171 r\u00e9szleg egyre fontosabb\u00e1 v\u00e1lik a technol\u00f3giai szektorban, olyannyira hogy az igaz\u00e1n nagy szervezetekn\u00e9l kett\u00e9 is v\u00e1lasztj\u00e1k. Egy marketing vezet\u0151 k\u00f6lts\u00e9gvet\u00e9s\u00e9nek legnagyobb r\u00e9sz\u00e9t ez a ter\u00fclet viszi el. A \u201emarketing operations\u201d felel a Go-To-Market (GTM) strat\u00e9gi\u00e1k kidolgoz\u00e1s\u00e1\u00e9rt \u00e9s munk\u00e1j\u00e1nak f\u00f3kusza a c\u00e9g marketing infrastrukt\u00far\u00e1j\u00e1nak \u00e9s k\u00e9pess\u00e9geinek fejleszt\u00e9se, fenntart\u00e1sa. \u00a0Feladatai k\u00f6z\u00e9 tartozik a legmegfelel\u0151bb marketing technol\u00f3gi\u00e1k megtal\u00e1l\u00e1sa, bevezet\u00e9se, adatk\u00f6zpont\u00fa megk\u00f6zel\u00edt\u00e9sek, hat\u00e9kony folyamatok \u00e9s hat\u00e9kony m\u00e9r\u00e9s alapjainak megteremt\u00e9se. Az\u00e9rt dolgozik, hogy a keresletgener\u00e1l\u00e1si csapatnak csup\u00e1n az \u00fczenetek, tartalmak, csatorn\u00e1k hat\u00e9kony \u00f6sszehangol\u00e1s\u00e1ra kelljen \u00f6sszpontos\u00edtani. Hisz ut\u00f3bbi felel az adatok\u00e9rt, az analitik\u00e1k\u00e9rt, a predikt\u00edv elemz\u00e9sek\u00e9rt, a tervezett k\u00eds\u00e9rletek v\u00e9grehajt\u00e1s\u00e1\u00e9rt (l\u00e1sd A\/B tesztel\u00e9s), a marketingautomatiz\u00e1l\u00e1s be\u00e1ll\u00edt\u00e1s\u00e1\u00e9rt, m\u0171k\u00f6dtet\u00e9s\u00e9\u00e9rt.
Ha nagyon le akarom egyszer\u0171s\u00edteni, akkor Marketing m\u0171veletek \u00e9s keresletgener\u00e1l\u00e1s r\u00e9szleg felel az online\/digit\u00e1lis marketing\u00e9rt, azonban t\u00f6bb ann\u00e1l, hisz gyakran a field marketing \u00e9s az \u00fcgyf\u00e9lalap\u00fa marketing tev\u00e9kenys\u00e9gek is ide tartoznak.<\/p>\n

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4. Kommunik\u00e1ci\u00f3<\/span><\/h6>\n

A kommunik\u00e1ci\u00f3s csapat felel a c\u00e9g PR megjelen\u00e9sei\u00e9rt, a sajt\u00f3kapcsolatok ki\u00e9p\u00edt\u00e9s\u00e9\u00e9rt, a c\u00e9g sz\u00e1m\u00e1ra fontos, egy\u00e9b \u00e9rintett csoportokkal t\u00f6rt\u00e9n\u0151 kapcsolatok\u00e9rt; l\u00e1sd korm\u00e1nyzat, elemz\u0151k, v\u00e9lem\u00e9nyvez\u00e9rek. A c\u00e9g t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s\u00e1nak el\u0151seg\u00edt\u00e9se \u00e9s dokument\u00e1l\u00e1sa, az alkalmazottak fel\u00e9 t\u00f6rt\u00e9n\u0151 kommunik\u00e1ci\u00f3 (employer branding), illetve a v\u00e1llalati m\u00e1rka \u00e9s a fels\u0151vezet\u0151k im\u00e1zs\u00e1nak \u00e9p\u00edt\u00e9se szint\u00e9n az \u0151 feladatuk.<\/p>\n

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5. Csatorna vagy partner marketing<\/span><\/h6>\n

Amennyiben egy c\u00e9g viszontelad\u00f3kon, partnereken kereszt\u00fcl \u00e9rt\u00e9kes\u00edt, elemi \u00e9rdeke, hogy seg\u00edtse \u0151ket munk\u00e1jukban. Ennek a ter\u00fcletnek azonban nem csup\u00e1n sz\u00ednvonalas marketing anyagok rendelkez\u00e9sre bocs\u00e1t\u00e1sa a l\u00e9nyege! Olyan c\u00e9lzott, szem\u00e9lyre szabott programokat, esem\u00e9nyeket dolgoznak ki, mely \u00e1ltal az adott partner \u00fagy \u00e9rezheti, exkluz\u00edv b\u00e1n\u00e1sm\u00f3dban r\u00e9szes\u00fclt. A Cisco m\u00e1s egy\u00fcttm\u0171k\u00f6d\u00e9si megk\u00f6zel\u00edt\u00e9st alkalmaz az Accenture eset\u00e9ben, mint egy m\u00e1sik tan\u00e1csad\u00f3 c\u00e9gn\u00e9l. Mindez teh\u00e1t testreszabott marketing t\u00e1mogat\u00e1st ig\u00e9nyel.<\/p>\n

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Csak \u00fagy, mint egy karmester, aki zenei harm\u00f3ni\u00e1t k\u00e9pes l\u00e9trehozni a von\u00f3sok, f\u00fav\u00f3sok \u00e9s \u00fct\u0151hangszerek egy\u00fcttes megsz\u00f3laltat\u00e1s\u00e1val, egy marketing vezet\u0151nek is az a dolga, hogy a fenti, igen elt\u00e9r\u0151 kompetenci\u00e1kat ig\u00e9nyl\u0151 ter\u00fcleteket megfelel\u0151en \u00f6sszehangolja. Munk\u00e1j\u00e1hoz azonban elengedhetetlen a \u201ekotta\u201d, azaz az \u00fczleti strat\u00e9gi\u00e1ra \u00e9p\u00fcl\u0151 marketing terv, amely mindezt lehet\u0151v\u00e9 teszi.<\/p>\n

Nem v\u00e9letlen, hogy m\u00edg kor\u00e1bban a marketing csup\u00e1n sales t\u00e1mogat\u00f3 szerepk\u00f6rt t\u00f6lt\u00f6tt be egy technol\u00f3giai c\u00e9g \u00e9let\u00e9ben, addig az igaz\u00e1n sikeres piaci szerepl\u0151kn\u00e9l a marketing m\u00e1ra a vezet\u00e9snek jelent\u0151, strat\u00e9giai funkci\u00f3. Hisz ez az a ter\u00fclet, mely betekint\u00e9st ny\u00fajthat a \u201ev\u00e1s\u00e1rl\u00f3\u201d megismer\u00e9s\u00e9be, ami a hat\u00e9kony term\u00e9kfejleszt\u00e9sek \u00e9s poz\u00edcion\u00e1l\u00e1s alapja.<\/p>\n

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Hogyan csin\u00e1ld mindezt kicsiben? Amikor szakosodott r\u00e9szlegek helyett, csup\u00e1n egyetlen marketing Jolly Joker-t engedhetsz meg magadnak?<\/strong><\/p>\n

<\/strong><\/p>\n

A \u201etitkos \u00f6sszetev\u0151\u201d (forr\u00e1s: Kungfu Panda), mely minden c\u00e9g eset\u00e9n egyar\u00e1nt hat\u00e9kony, sajnos nem l\u00e9tezik. A v\u00e1lasz f\u00fcgg a piacodt\u00f3l, term\u00e9kedt\u0151l, a c\u00e9ged fejl\u0151d\u00e9si szakasz\u00e1t\u00f3l, \u00e9s t\u0151led, c\u00e9gvezet\u0151t\u0151l is.<\/p>\n

\u00c1ltal\u00e1noss\u00e1gban azonban egy-k\u00e9t gondolat, ha \u00e9ppen most fontolgatod a marketingoper\u00e1ci\u00f3d ki\u00e9p\u00edt\u00e9s\u00e9t, vagy \u00fajra\u00e9p\u00edt\u00e9s\u00e9t.<\/p>\n

    \n
  • A fenti sorrend nem v\u00e9letlen. \u00c9rdemes ezt k\u00f6vetve gondolkodni.<\/li>\n
  • A m\u00e1rk\u00e1z\u00e1s nagyon fontos! Ha nincs j\u00f3l kital\u00e1lva, hogy kinek, mit akarsz ny\u00fajtani \u00e9s mi\u00e9rt, vagy ki van tal\u00e1lva, de nincsen megfelel\u0151en struktur\u00e1lva \u00e9s form\u00e1ba \u00f6ntve, akkor minden k\u00e9s\u0151bbi tev\u00e9kenys\u00e9ged j\u00f3val kev\u00e9sb\u00e9 lesz hat\u00e9kony, \u00edgy t\u00f6bbe fog ker\u00fclni.<\/li>\n
  • Az els\u0151 l\u00e9p\u00e9sekhez nem felt\u00e9tlen\u00fcl sz\u00fcks\u00e9ges f\u0151\u00e1ll\u00e1sban alkalmaznod valakit. Egy szak\u00e9rt\u0151 partnerrel projekt alapon, a te \u00e9s a sales csapatod akt\u00edv bevon\u00f3d\u00e1s\u00e1val meg lehet teremteni a sz\u00fcks\u00e9ges alapokat.<\/li>\n
  • \u00c1lland\u00f3 emberre a harmadik pontt\u00f3l m\u00e1r biztosan sz\u00fcks\u00e9ged lesz. De ha t\u00e9nyleg csak egyetlen embert tudsz megengedni magadnak, ne vedd fel addig, am\u00edg a marketing strat\u00e9gia nem \u00e1llt \u00f6ssze a fejedben! Ha sz\u00fcks\u00e9ges, a strat\u00e9gia \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1hoz vonj be szak\u00e9rt\u0151ket, \u00e9s ne sajn\u00e1ld r\u00e1 a p\u00e9nzt. A strat\u00e9gia hat\u00e1rozza meg majd, milyen kompetenci\u00e1val keresd a marketing megval\u00f3s\u00edt\u00e1s\u00e9rt felel\u0151 embert.<\/li>\n
  • Ha m\u00e1r abba a fejl\u0151d\u00e9si szakaszba l\u00e9p a c\u00e9ged, hogy a fentiek k\u00f6z\u00fcl ak\u00e1r 4-5 marketing ter\u00fcleten is szeretn\u00e9d kiakn\u00e1zni a lehet\u0151s\u00e9geket, c\u00e9lszer\u0171 a k\u00fcl\u00f6nb\u00f6z\u0151 egy\u00fcttm\u0171k\u00f6d\u00e9si modelleket megvizsg\u00e1lni. A saj\u00e1t csapat ki\u00e9p\u00edt\u00e9se vs. k\u00fcls\u0151s alkot\u00f3k, szabad\u00fasz\u00f3k, \u00fcgyn\u00f6ks\u00e9gek alkalmaz\u00e1sa szint\u00e9n olyan k\u00e9rd\u00e9s, melyet \u00e9rdemes tapasztalt szakember bevon\u00e1s\u00e1val eld\u00f6nteni. Ebben a szakaszban azonban m\u00e1r sz\u00fcks\u00e9ged lesz egy „karmesterre” is. Azaz egy olyan munkat\u00e1rsa, aki m\u00e1r nem csup\u00e1n a megval\u00f3s\u00edt\u00e1si, hanem a tervez\u00e9si feladatokat is \u00e1tl\u00e1tja.<\/li>\n<\/ul>\n

    Hogy a marketing mennyire lesz k\u00e9pes a c\u00e9ged n\u00f6veked\u00e9s\u00e9t szolg\u00e1lni, nagyban f\u00fcgg att\u00f3l, hogy vezet\u0151k\u00e9nt hogyan gondolkodsz r\u00f3la. Ha a marketingre csup\u00e1n az \u00e1ltalad fejlesztett, legy\u00e1rtott term\u00e9k funkci\u00f3inak sz\u00f3cs\u00f6vek\u00e9nt tekintesz, akkor buk\u00e1sra vagy \u00edt\u00e9lve. Mert ott van sok m\u00e1s versenyt\u00e1rs, aki enn\u00e9l t\u00f6bbet akar.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_divider color=”#2596BE” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”-25px||||false|false” link_option_url=”https:\/\/www.pexels.com\/photo\/5-strike-symbol-1010973\/” link_option_url_new_window=”on”]<\/p>\n

    Fot\u00f3: Miguel \u00c1. Padri\u00f1\u00e1n, Pexels<\/p>\n

    1. https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2017\/09\/24\/the-4-different-types-of-tech-marketing-jobs\/?sh=74db3f27230b\u00a0<\/p>\n

    [\/et_pb_text][et_pb_divider color=”#2596BE” _builder_version=”4.9.2″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”13,14,17,15,16″ show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”pa-blog-equal-height” _builder_version=”4.9.2″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#1F98E3″ header_font_size=”18px” header_line_height=”1.3em” body_text_color=”#2F2E33″ body_font_size=”16px” transform_scale=”94%|94%” custom_padding=”|10px||10px|false|false” custom_padding_tablet=”” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” border_radii_image=”off|5px|5px||” border_width_top_image=”0px” box_shadow_style=”preset1″ locked=”off” border_radii_image__hover_enabled=”off|desktop”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

    Tech companies typically focus on B2B marketing, that requires a different marketing organization from the one in B2C. Let\u2019s see what marketing roles exist at tech giants, to conclude what it\u2019s worth replicating at an SME.<\/p>","protected":false},"author":1,"featured_media":2080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[41],"tags":[38,36,35,39,40,37],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otpercesek","tag-keresletgeneralas","tag-kommunikacio","tag-markazas","tag-marketing-muveletek","tag-partnermarketing","tag-termekmarketing"],"aioseo_notices":[],"yoast_head":"\n5 marketing ter\u00fclet, mely fontos a tech KKV-knak - Marketing Architect<\/title>\n<meta name=\"description\" content=\"Milyen marketing ter\u00fcleteket m\u0171k\u00f6dtetnek az \u00f3ri\u00e1s tech v\u00e1llalatok, \u00e9s mit \u00e9rdemes egy KKV-nak \u00e1tvenni t\u0151l\u00fck, majd kicsiben megval\u00f3s\u00edtani.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingarchitect.hu\/en\/2021\/04\/27\/5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 marketing ter\u00fclet, mely fontos a tech KKV-knak - Marketing Architect\" \/>\n<meta property=\"og:description\" content=\"Milyen marketing ter\u00fcleteket m\u0171k\u00f6dtetnek az \u00f3ri\u00e1s tech v\u00e1llalatok, \u00e9s mit \u00e9rdemes egy KKV-nak \u00e1tvenni t\u0151l\u00fck, majd kicsiben megval\u00f3s\u00edtani.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingarchitect.hu\/en\/2021\/04\/27\/5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Architect\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T12:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-09T09:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingarchitect.hu\/wp-content\/uploads\/2021\/06\/5-marketing-terulet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kiss Vikt\u00f3ria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kiss Vikt\u00f3ria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketingarchitect.hu\/2021\/04\/27\/5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingarchitect.hu\/2021\/04\/27\/5-marketing-terulet-amely-minden-tech-kkv-szamara-kotelezo-lenne\/\"},\"author\":{\"name\":\"Kiss Vikt\u00f3ria\",\"@id\":\"https:\/\/www.marketingarchitect.hu\/#\/schema\/person\/36611b4ff37a7f22aa0730008df00ea7\"},\"headline\":\"5 marketing ter\u00fclet, amely minden tech KKV sz\u00e1m\u00e1ra k\u00f6telez\u0151. 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