{"id":304,"date":"2021-04-23T13:09:22","date_gmt":"2021-04-23T13:09:22","guid":{"rendered":"http:\/\/www.marketingarchitect.hu\/?p=304"},"modified":"2021-07-28T09:51:34","modified_gmt":"2021-07-28T07:51:34","slug":"innovacio-es-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/04\/23\/innovacio-es-marketing\/","title":{"rendered":"Innovation without marketing"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221;]<p>A vil\u00e1g tele van jobbn\u00e1l jobb \u00f6tleteken alapul\u00f3 innov\u00e1ci\u00f3kkal, szuper term\u00e9kekkel, amiket azt\u00e1n a kutya sem vesz meg. Az ilyen innov\u00e1ci\u00f3kra \u00e9p\u00fclt v\u00e1llalkoz\u00e1sok nagy r\u00e9sze az alulfinansz\u00edrozotts\u00e1gnak tudja be kudarc\u00e1t. K\u00edv\u00e1ncsi lenn\u00e9k egy olyan statisztik\u00e1ra, hogy a sikertelen pr\u00f3b\u00e1lkoz\u00e1sok mekkora r\u00e9sze tervezett \u00e9rdemben a marketing t\u00e9nyez\u0151kkel, miel\u0151tt felvette az els\u0151 hitelt vagy meggy\u0151z\u00f6tt egy befektet\u0151t. Vajon k\u00f6z\u00fcl\u00fck h\u00e1nyan pr\u00f3b\u00e1lt\u00e1k el\u0151zetesen felm\u00e9rni, hogy az adott term\u00e9kre, a felt\u00e9telezett piacukon, milyen kereslet lehet? Mai szakzsargonnal \u00e9lve, hogy milyen a \u201eproduct market fit\u201d?<\/p>\n<p>\u201eDe h\u00e1t az \u00e9n term\u00e9kem olyan egyedi! Nincs is versenyt\u00e1rsa.\u201d \u2013 mondj\u00e1k az innov\u00e1torok. Att\u00f3l m\u00e9g egy fogyaszt\u00f3i\/felhaszn\u00e1l\u00f3i probl\u00e9m\u00e1ra ad v\u00e1laszt, amire \u00edgy vagy \u00fagy, de l\u00e9tezhet megold\u00e1s, \u00e9s te azzal versenyzel. Mennyire s\u00falyos a probl\u00e9ma, \u00e9s jelenleg hogyan oldj\u00e1k meg? Milyen akad\u00e1lyokba \u00fctk\u00f6zhet a te term\u00e9ked elterjed\u00e9se? Ez fogja meghat\u00e1rozni, mekkora \u00e9s milyen jelleg\u0171 marketing befektet\u00e9sre lesz sz\u00fcks\u00e9ged a sikerhez.<\/p>\n<p>A term\u00e9kfejleszt\u00e9s \u00e9s a marketing bar\u00e1tok. Nem ellens\u00e9gek.<\/p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/unsplash.com\/photos\/fmTde1Fe23A&#8221; link_option_url_new_window=&#8221;on&#8221;]Fot\u00f3: Johannes Plenio, Unsplash[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>The world is full of products based on extraordinary inventions that fail on the market. It would be interesting to read statistics on what ratio of these companies counted with the concept of marketing before ...<\/p>","protected":false},"author":1,"featured_media":1675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,13],"tags":[31,34,29,30,33,32],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmenedzsment","category-marketingstrategia","tag-fogyasztasi-korlat","tag-innovacio","tag-piacelemzes","tag-product-market-fit","tag-termekfejlesztes","tag-vasarlasi-korlat"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit \u00e9r az innov\u00e1ci\u00f3 marketing n\u00e9lk\u00fcl? - Marketing Architect<\/title>\n<meta name=\"description\" content=\"A vil\u00e1g tele van jobbn\u00e1l jobb \u00f6tleteken alapul\u00f3 innov\u00e1ci\u00f3kkal, amiket a kutya sem vesz meg. 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