[et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.8em” custom_padding=”||0px|||” hover_enabled=”0″ sticky_enabled=”0″]Megsz\u00fcletik a kreat\u00edv elk\u00e9pzel\u00e9s, amely fontos m\u00e9rf\u00f6ldk\u0151 a c\u00e9ged \u00e9let\u00e9ben. Ugyanakkor m\u00e9gsem vagy 100%-ig biztos abban, hogy ez az igazi. Mit csin\u00e1lsz teh\u00e1t? Bevonsz egy-k\u00e9t kolleg\u00e1t a d\u00f6nt\u00e9sbe, hisz \u0151k meghat\u00e1roz\u00f3 tagjai a csapatnak, sz\u00e1m\u00edt a v\u00e9lem\u00e9ny\u00fck. Am\u00fagy is, egyik\u00fck unoka\u00f6ccse marketinget tanul a k\u00f6zg\u00e1zon. Esetleg megk\u00e9rdezed a feles\u00e9ged \/ f\u00e9rjed, mert neki mindig olyan j\u00f3 megl\u00e1t\u00e1sai vannak. (Nan\u00e1, k\u00fcl\u00f6nben nem \u00e9lne veled.) Mindezt \u00fagy, hogy nem ismerik a kontextust. \u00c9s persze csak azon visszajelz\u00e9seiket hallod meg, amik a f\u00e9lelmeidet igazolj\u00e1k.<\/p>\n
A \u201egut reaction\u201d fontos! C\u00e9gvezet\u0151k\u00e9nt, tulajdonosk\u00e9nt nem kell elfogadnod egy kreat\u00edv koncepci\u00f3t, ha nem hiszel benne. De \u00e9rdemes els\u0151 k\u00f6rben a marketingeseddel (annak hi\u00e1ny\u00e1ban az \u00fcgyn\u00f6ks\u00e9geddel vagy az alkot\u00f3val) megosztani a fenntart\u00e1saidat, \u00e9s k\u00f6z\u00f6sen kialak\u00edtani egy olyan v\u00e1ltozatot, amivel mindenki boldog. Mi\u00e9rt? Egyr\u00e9szt az\u00e9rt, mert lehetnek olyan szakmai \u00e9rvei, melyek r\u00f6gt\u00f6n eloszlatj\u00e1k a k\u00e9ts\u00e9geidet. M\u00e1sr\u00e9szt az\u00e9rt, mert a m\u00e1sik f\u00e9l csak \u00edgy ismerheti meg a szempontjaidat a j\u00f6v\u0151re n\u00e9zve. K\u00f6z\u00f6sen pedig kidolgozhatj\u00e1tok annak a m\u00f3dj\u00e1t, hogyan lehet – a keretek figyelembev\u00e9tel\u00e9vel \u2013 szakmailag megalapozottan tesztelni a k\u00fcl\u00f6nb\u00f6z\u0151 elk\u00e9pzel\u00e9seket.<\/p>\n
Van \u00fagy, hogy min\u00e9l t\u00f6bb k\u00fcls\u0151 meger\u0151s\u00edt\u00e9st keresel, ann\u00e1l bizonytalanabb leszel.[\/et_pb_text][et_pb_divider color=”#2596BE” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px||0px||true|false”][\/et_pb_divider][et_pb_text _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”0px||0px||true|false” link_option_url=”https:\/\/www.pexels.com\/photo\/yellow-and-and-blue-colored-pencils-1762851\/” link_option_url_new_window=”on”]<\/p>\n
Fot\u00f3: Ann H,\u00a0Pexels<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_row _builder_version=”4.9.2″ _module_preset=”default” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.9.2″ _module_preset=”default”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”13,14,17,15,16″ show_author=”off” show_date=”off” show_categories=”off” show_pagination=”off” module_class=”pa-blog-equal-height” _builder_version=”4.9.2″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#1F98E3″ header_font_size=”18px” header_line_height=”1.3em” body_text_color=”#2F2E33″ body_font_size=”16px” transform_scale=”94%|94%” custom_padding=”|10px||10px|false|false” custom_padding_tablet=”” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” border_radii_image=”off|5px|5px||” border_width_top_image=”0px” box_shadow_style=”preset1″ locked=”off” border_radii_image__hover_enabled=”off|desktop”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"
Your agency presents a creative idea in a project that is an important milestone for your business. Somehow, you\u2019re not quite sure if that is the road you want to take. What do you do? You involve one or two colleagues ...<\/p>","protected":false},"author":1,"featured_media":1678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,15,17],"tags":[27,28,24],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingfolyamatok","category-marketingmenedzsment","category-marketingszolgaltatasok","tag-donteshozatal","tag-kreativ-fejlesztes","tag-szerepkorok"],"aioseo_notices":[],"yoast_head":"\n