{"id":2350,"date":"2021-10-07T13:16:49","date_gmt":"2021-10-07T11:16:49","guid":{"rendered":"https:\/\/www.marketingarchitect.hu\/?p=2350"},"modified":"2021-10-07T13:21:36","modified_gmt":"2021-10-07T11:21:36","slug":"full-stack-marketinges-kerestetik","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/10\/07\/full-stack-marketinges-kerestetik\/","title":{"rendered":"Full stack marketer wanted"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>A software developer company used the above term in their job ad. They were looking for a marketer who could equally manage online and offline marketing tasks. <br \/><br \/>Val\u00f3ban! Ha olyan term\u00e9kk\u00f6r\u00f6d van, melyet kiz\u00e1r\u00f3lag online \u00e9rt\u00e9kes\u00edtesz, viszonylag egyszer\u0171 a k\u00e9plet. Az online marketing eszk\u00f6zt\u00e1r\u00e1val (SEO, PPC, tartalommarketing, emailmarketing, mobilmarketing, social) j\u00f3 ideig szinte mindent meg tudsz val\u00f3s\u00edtani. Az online tev\u00e9kenys\u00e9gek eredm\u00e9nyess\u00e9ge igen j\u00f3l m\u00e9rhet\u0151, tudsz vele tervezni, nem fog fejf\u00e1j\u00e1st okozni. Persze nem \u00e1rt, ha a m\u00e1rka, m\u00e1rkastrukt\u00fara j\u00f3l ki van tal\u00e1lva, \u00e9s ha k\u00f6ltesz UX-re is, de ez m\u00e9g mindig egy kezelhet\u0151 folyamat.<br \/><br \/>A marketing akkor kezd izgalmass\u00e1 v\u00e1lni, amikor a \u201ecustomer journey\u201d nem csak az online t\u00e9rben t\u00f6rt\u00e9nik. Amikor a v\u00e1s\u00e1rl\u00e1s, szerz\u0151d\u00e9sk\u00f6t\u00e9s m\u00e1s csatorn\u00e1n (is) v\u00e9gbe mehet. Pl. egy boltban, \u00fcgyf\u00e9lszolg\u00e1laton, vagy B2B eset\u00e9n egy k\u00f6zvetlen kontakt alkalm\u00e1val. Ilyenkor olyan befoly\u00e1sol\u00e1si pontok is k\u00e9pbe ker\u00fclnek, mint az esem\u00e9nyek, tal\u00e1lkoz\u00f3k, offline m\u00e9dia stb. A marketing tev\u00e9kenys\u00e9gek m\u00e9r\u00e9se ekkor m\u00e1r kev\u00e9sb\u00e9 egy\u00e9rtelm\u0171. A c\u00e9gvezet\u0151k j\u00f3 r\u00e9sze \u2013 \u00e9rthet\u0151en \u2013 mindezt \u00fagy \u00e9li meg, hogy nincs kontrolja az esem\u00e9nyek felett. <br \/><br \/>Min\u00e9l \u00f6sszetettebb a d\u00f6nt\u00e9si \u00fat, mely a term\u00e9ked, szolg\u00e1ltat\u00e1sod megv\u00e1s\u00e1rl\u00e1s\u00e1hoz vezet (\u201ecustomer journey\u201d), ann\u00e1l sz\u00e9lesebb marketingkompetenci\u00e1kat kell alkalmaznod \u00e9s ann\u00e1l neh\u00e9zkesebb tiszt\u00e1n l\u00e1tni az eredm\u00e9nyess\u00e9get illet\u0151en. Ilyenkor j\u00f6n j\u00f3l egy szakember, akinek holisztikus megk\u00f6zel\u00edt\u00e9se t\u00falmutat az online marketing eszk\u00f6zt\u00e1r\u00e1n.<\/p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/unsplash.com\/photos\/fmTde1Fe23A&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]Fot\u00f3: <a href=\"https:\/\/www.pexels.com\/hu-hu\/@eberhardgross\" target=\"_blank\" rel=\"noopener\">Eberhard Grossgasteiger<\/a>, Pexels[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px||0px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;13,14,17,15,16&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;pa-blog-equal-height&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#1F98E3&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.3em&#8221; body_text_color=&#8221;#2F2E33&#8243; body_font_size=&#8221;16px&#8221; transform_scale=&#8221;94%|94%&#8221; custom_padding=&#8221;|10px||10px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;0px&#8221; border_radii_image=&#8221;off|5px|5px||&#8221; border_width_top_image=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; border_radii_image__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>A software developer company used the above term in their job ad. They were looking for a marketer who could equally manage online and offline marketing tasks.<br \/>\nIndeed! If you have a product range that is solely sold online, the recipe is relatively simple. Yet, if you ...<\/p>","protected":false},"author":1,"featured_media":2352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,15,13],"tags":[61,64,63,62],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingfolyamatok","category-marketingmenedzsment","category-marketingstrategia","tag-customer-journey","tag-offline-marketing","tag-online-marketing","tag-vasarlasi-dontesi-ut"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full stack marketinges kerestetik - Marketing Architect<\/title>\n<meta name=\"description\" content=\"A marketing akkor kezd izgalmass\u00e1 v\u00e1lni, amikor a \u201ecustomer journey\u201d nem csak az online t\u00e9rben t\u00f6rt\u00e9nik. Amikor a v\u00e1s\u00e1rl\u00e1s, szerz\u0151d\u00e9sk\u00f6t\u00e9s ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingarchitect.hu\/en\/2021\/10\/07\/full-stack-marketinges-kerestetik\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full stack marketinges kerestetik - Marketing Architect\" \/>\n<meta property=\"og:description\" content=\"A marketing akkor kezd izgalmass\u00e1 v\u00e1lni, amikor a \u201ecustomer journey\u201d nem csak az online t\u00e9rben t\u00f6rt\u00e9nik. 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