{"id":2340,"date":"2021-09-04T10:01:29","date_gmt":"2021-09-04T08:01:29","guid":{"rendered":"https:\/\/www.marketingarchitect.hu\/?p=2340"},"modified":"2021-09-04T10:01:34","modified_gmt":"2021-09-04T08:01:34","slug":"marketingparadoxon-tudatositasi-dilemma","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/09\/04\/marketingparadoxon-tudatositasi-dilemma\/","title":{"rendered":"Marketing Paradox I. - The dilemma of awareness"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Have you ever come across an interesting article on a topic, that you were just about to make an online search for?<\/p>\n<p>Ha j\u00f3kor, j\u00f3 helyen tal\u00e1l meg egy tartalom, ami hasznos, lek\u00f6t vagy sz\u00f3rakoztat, akkor nem is tudatosul benned, hogy egy \u00e1tgondolt marketing-akci\u00f3terv r\u00e9sze volt. M\u00e9g az is el\u0151fordulhat, hogy megosztod. <strong>A j\u00f3 marketing az, amit nem \u00e9rzel annak!<\/strong><\/p>\n<p>A marketingesednek nagyon sok mindenre van sz\u00fcks\u00e9ge, hogy megtal\u00e1lja ezeket az \u00fan. \u201ebefoly\u00e1sol\u00e1si pontokat\u201d. Hogy a megfelel\u0151 id\u0151ben, csatorn\u00e1n, relev\u00e1ns tartalmat tegyen k\u00f6zz\u00e9. Kutat\u00e1sok, elemz\u00e9sek, k\u00eds\u00e9rletek, a megfelel\u0151 c\u00e9lszoftverek alkalmaz\u00e1sa\u2026, \u00e9s m\u00e9g sorolhatn\u00e1m. Err\u0151l sz\u00f3l a szakm\u00e1ja.<\/p>\n<p>A dolog paradoxona teh\u00e1t az, hogy a marketing szakembered gyakran akkor v\u00e9gzi igaz\u00e1n j\u00f3l a munk\u00e1j\u00e1t, ha a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3dnak ez fel sem t\u0171nik.<\/p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/unsplash.com\/photos\/fmTde1Fe23A&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]Fot\u00f3: <a href=\"https:\/\/www.pexels.com\/@collin-guernsey-1412865\" target=\"_blank\" rel=\"noopener\">Collin Guernsey<\/a>, Pexels[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px||0px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;13,14,17,15,16&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;pa-blog-equal-height&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#1F98E3&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.3em&#8221; body_text_color=&#8221;#2F2E33&#8243; body_font_size=&#8221;16px&#8221; transform_scale=&#8221;94%|94%&#8221; custom_padding=&#8221;|10px||10px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;0px&#8221; border_radii_image=&#8221;off|5px|5px||&#8221; border_width_top_image=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; border_radii_image__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Have you ever come across an interesting article on a topic, that you were just about to make an online search for?<br \/>\nIf a useful, engaging, or entertaining content finds you in the right time, on the right place, you won\u2019t even realize, that you\u2019re part of a thoughtful marketing action plan. <\/p>","protected":false},"author":1,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,13,14],"tags":[60,57,58,56,59,55],"class_list":["post-2340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingmenedzsment","category-marketingstrategia","category-marketingtechnologia","tag-analitika","tag-elemzes","tag-kutatas","tag-marketing-akcioterv","tag-marketingautomatizalas","tag-marketingterv"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingparadoxon I. \u2013 A tudatos\u00edt\u00e1s dilemm\u00e1ja - Marketing Architect<\/title>\n<meta name=\"description\" content=\"A marketing akkor j\u00f3, ha nem \u00e9rezz\u00fck annak! 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