{"id":2326,"date":"2021-07-30T09:51:14","date_gmt":"2021-07-30T07:51:14","guid":{"rendered":"https:\/\/www.marketingarchitect.hu\/?p=2326"},"modified":"2021-07-30T09:53:10","modified_gmt":"2021-07-30T07:53:10","slug":"befektetes-vagy-koltseg-a-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/07\/30\/befektetes-vagy-koltseg-a-marketing\/","title":{"rendered":"Is marketing an investment or cost?"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>C\u00e9gvezet\u0151k\u00e9nt t\u00f6bb\u00e9-kev\u00e9sb\u00e9 ki tudod sz\u00e1molni, hogy ha felveszel egy salesest, akkor mennyi plusz bev\u00e9telre sz\u00e1m\u00edthatsz. A marketing \u201ebefektet\u00e9sek\u201d eset\u00e9n nem ennyire tiszta a k\u00e9p. A marketing ROI kalkul\u00e1ci\u00f3ja nem olyan egy\u00e9rtelm\u0171, hisz m\u00edg a sales r\u00f6vidt\u00e1von teremt \u00e9rt\u00e9ket, addig a marketing gyakran csak hosszabb t\u00e1von fejti ki a hat\u00e1s\u00e1t. Ha pl. a m\u00e1rk\u00e1z\u00e1s (n\u00e9v, arculat, strukt\u00fara, \u00e9rt\u00e9k\u00fczenet, v\u00edzi\u00f3 stb.) nincs j\u00f3l \u00e1tgondolva az elej\u00e9n, lehet, hogy csak a k\u00f6vetkez\u0151 \u00e9vekben szembes\u00fclsz azzal, hogy valami g\u00e1tolja a n\u00f6veked\u00e9st; l\u00e1sd nem m\u0171k\u00f6dik a m\u00e1rkan\u00e9v egy \u00faj c\u00e9lpiacon.<\/p>\n<p>Neh\u00e9z fejest ugrani a kisz\u00e1m\u00edthatatlanba, ez\u00e9rt a \u201etrial &amp; error\u201d m\u00f3dszert alkalmazod. Tesztelgetsz ir\u00e1nyokat an\u00e9lk\u00fcl, hogy l\u00e1tn\u00e1d, melyik tev\u00e9kenys\u00e9g, mihez, hogyan tehetne hozz\u00e1. Belefogsz ilyen-olyan egy\u00fcttm\u0171k\u00f6d\u00e9sekbe SMART c\u00e9lok megfogalmaz\u00e1sa n\u00e9lk\u00fcl, \u00edgy nem is tudod hely\u00e9n kezelni a pr\u00f3b\u00e1lkoz\u00e1sok eredm\u00e9ny\u00e9t\u2026<\/p>\n<p>Minden c\u00e9ltalan pr\u00f3b\u00e1lgat\u00e1s = k\u00f6lts\u00e9g. Egy szakember \u00e1ltal veled k\u00f6z\u00f6sen kialak\u00edtott, az \u00fczleti c\u00e9lokat t\u00e1mogat\u00f3 terv, mely tartalmazza a visszam\u00e9r\u00e9si pontokat = befektet\u00e9s.<\/p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/unsplash.com\/photos\/fmTde1Fe23A&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]Fot\u00f3: <a href=\"https:\/\/www.pexels.com\/@karolina-grabowska\" target=\"_blank\" rel=\"noopener\">Karolina Grabowska<\/a>, Pexels[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px||0px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;13,14,17,15,16&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;pa-blog-equal-height&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#1F98E3&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.3em&#8221; body_text_color=&#8221;#2F2E33&#8243; body_font_size=&#8221;16px&#8221; transform_scale=&#8221;94%|94%&#8221; custom_padding=&#8221;|10px||10px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;0px&#8221; border_radii_image=&#8221;off|5px|5px||&#8221; border_width_top_image=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; border_radii_image__hover_enabled=&#8221;off|desktop&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>As a business leader, you can calculate the extra revenue a new salesperson may generate more or less. In the case of marketing \u201cinvestments,\u201d the picture is not so clear. The calculation of marketing ROI \u2026<\/p>","protected":false},"author":1,"featured_media":2327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,15,13],"tags":[53,54,55],"class_list":["post-2326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingfolyamatok","category-marketingmenedzsment","category-marketingstrategia","tag-marketingbefektetes","tag-marketingkoltseg","tag-marketingterv"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Befektet\u00e9s vagy k\u00f6lts\u00e9g a marketing? - Marketing Architect<\/title>\n<meta name=\"description\" content=\"A marketing befektet\u00e9sek ROI kalkul\u00e1ci\u00f3ja nem olyan egy\u00e9rtelm\u0171, hisz m\u00edg a sales r\u00f6vidt\u00e1von teremt \u00e9rt\u00e9ket, addig a marketing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingarchitect.hu\/en\/2021\/07\/30\/befektetes-vagy-koltseg-a-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Befektet\u00e9s vagy k\u00f6lts\u00e9g a marketing? 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