{"id":2257,"date":"2021-07-12T10:38:33","date_gmt":"2021-07-12T08:38:33","guid":{"rendered":"https:\/\/www.marketingarchitect.hu\/?p=2257"},"modified":"2021-07-30T10:01:37","modified_gmt":"2021-07-30T08:01:37","slug":"marketing-mint-tudomany","status":"publish","type":"post","link":"https:\/\/www.marketingarchitect.hu\/en\/2021\/07\/12\/marketing-mint-tudomany\/","title":{"rendered":"Marketing, as a science"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Nap, mint nap r\u00e1csod\u00e1lkozom arra, hogy milyen sok dologban seg\u00edti \u00e9let\u00fcnket a technol\u00f3gia. Mindig is szerettem olyan emberekkel &#8211; m\u00e9rn\u00f6k\u00f6kkel, informatikusokkal \u2013 egy\u00fctt dolgozni, akik hozz\u00e1j\u00e1rulnak ezen h\u00e9tk\u00f6znapi csod\u00e1k megalkot\u00e1s\u00e1hoz.<\/p>\n<p>Ugyanakkor azt is l\u00e1ttam, hogy egy-egy ilyen v\u00e1llalkoz\u00e1sban a marketingnek meg\u00edt\u00e9l\u00e9se igen ambivalens. Nem tartj\u00e1k el\u00e9gg\u00e9 k\u00e9zzelfoghat\u00f3, meghat\u00e1rozhat\u00f3 dolognak. Egy m\u00e9rn\u00f6k megszokta, hogy ha megalkot valamit, az m\u0171k\u00f6dik. Vagy nem. De ha ez ut\u00f3bbi, akkor a probl\u00e9ma azonos\u00edthat\u00f3, \u00edgy el\u0151bb-ut\u00f3bb lesz is r\u00e1 megold\u00e1s. Mindemellett a m\u0171szaki \u00e9rtelmis\u00e9gnek &#8211; sokszor \u00e9rthet\u0151en &#8211; van egyfajta pozit\u00edv elfogults\u00e1ga a saj\u00e1t \u201etudom\u00e1nya\u201d ir\u00e1nt. Sok energi\u00e1t fektettek a tanulm\u00e1nyaikba, a vizsg\u00e1ik bizony\u00e1ra nehezebbek voltak, mint a k\u00f6zg\u00e1zosok\u00e9 vagy b\u00f6lcs\u00e9szek\u00e9.<\/p>\n<p>Az \u00e9n szememben a marketing egy olyan \u201eg\u00e9pezet\u201d, aminek a m\u0171k\u00f6d\u00e9s\u00e9t a t\u00e1rsadalomtudom\u00e1nyok biztos\u00edtj\u00e1k (k\u00f6zgazdas\u00e1gtan, szociol\u00f3gia, pszichol\u00f3gia), a megjelen\u00e9s\u00e9t az alkalmazott m\u0171v\u00e9szetek adj\u00e1k, \u00e9s aminek a pontos vez\u00e9rl\u00e9s\u00e9hez nagyon sok technol\u00f3gi\u00e1t haszn\u00e1lunk fel (l\u00e1sd online marketing, marketingautomatiz\u00e1l\u00e1s; vizu\u00e1lis technol\u00f3gi\u00e1k\u2026).<\/p>\n<p>Tal\u00e1n t\u00e9nyleg nem hangzik k\u00e9zzelfoghat\u00f3nak. De a sz\u00e9ps\u00e9g\u00e9t, &#8211; \u00e9s egyben a neh\u00e9zs\u00e9g\u00e9t is &#8211; pont ez a komplexit\u00e1s adja!<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/unsplash.com\/photos\/fmTde1Fe23A&#8221; link_option_url_new_window=&#8221;on&#8221;]Fot\u00f3: <a href=\"https:\/\/www.pexels.com\/@thisisengineering\" target=\"_blank\" rel=\"noopener\">Thisisengineering<\/a>, Pexels[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;19px||0px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;13,14,17,15,16&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;pa-blog-equal-height&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#1F98E3&#8243; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.3em&#8221; body_text_color=&#8221;#2F2E33&#8243; body_font_size=&#8221;16px&#8221; transform_scale=&#8221;94%|94%&#8221; custom_padding=&#8221;|10px||10px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_width_all=&#8221;0px&#8221; border_radii_image=&#8221;off|5px|5px||&#8221; border_width_top_image=&#8221;0px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; border_radii_image__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>If an engineer creates something, it works. Or not. But if the latter, then the problem can be identified. So sooner or later there will be a solution for it. In comparison, marketing is an elusive field\u2026 <\/p>","protected":false},"author":1,"featured_media":2260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[51,34,50,49,48,47],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingtechnologia","tag-alkalmazott-muveszetek","tag-innovacio","tag-pszichologia","tag-szoziologia","tag-technologia","tag-tudomany"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing, mint tudom\u00e1ny? - Marketing Architect<\/title>\n<meta name=\"description\" content=\"A marketing egy olyan \u201eg\u00e9pezet\u201d, aminek a m\u0171k\u00f6d\u00e9s\u00e9t a t\u00e1rsadalomtudom\u00e1nyok biztos\u00edtj\u00e1k, a megjelen\u00e9s\u00e9t az alkalmazott m\u0171v\u00e9szetek...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingarchitect.hu\/en\/2021\/07\/12\/marketing-mint-tudomany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing, mint tudom\u00e1ny? 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